Delhi, January 1: Union Education Minister Dharmendra Pradhan on Saturday launched a 100-day reading campaign ‘Padhe Bharat’. The campaign is in alignment with the National Education Policy (NEP) 2020 which emphasises on promotion of joyful reading culture for children by ensuring availability of age appropriate reading books for children in local/mother tongue/regional/tribal language.
Padhe Bharat campaign will focus on children studying in Balvatika to Grade 8. The reading campaign will be organised for 100 days (14 weeks) starting from 1st January 2022 to 10th April 2022.
The campaign aims to have participation of all stakeholders at national and State-level including children, teachers, parents, community, educational administrators etc. One activity per week per group has been designed with the focus on making reading enjoyable and build lifelong association with the joy of reading. This campaign has also been aligned with the vision and goals of foundational Literacy and Numeracy mission.
The 100-day reading campaign will also focus on Indian languages including mother tongue/local/regional languages. It is in this regard, 21st February which is celebrated as International Mother Tongue Day, has also been integrated with this campaign. This day will be celebrated with the activity of Kahani Padho Apni Bhasa Main (Reading story in own language) across the country by encouraging children to read in their mother tongue/local language. This will help in promoting local language and culture of our society.
Hence, the campaign is envisaged to support and encourage students, along with their schools, teachers, parents, and communities,in every possible way and encourage children to read for joyful learning experience. Department of School Education & Literacy invites all stakeholders to participate wholeheartedly in this campaign to build strong foundation for our children.
