Odisha’s share in print media ad outlay deceasing

Bhubaneswar, Dec 16: During 2013-14 fiscal the
Ministry of Information and Broadcasting dedicated 3.6% of its total outlay for
displaying advertisement in newspapers to Odisha. It further came down to 3.4%
in the 2014-15 and again reduced to 3.3% in the last financial year. This was
informed to the Lok Sabha MP from Balasore as a written response to his
question asked to the Ministry. 
The MP also sought statistical data on state wise
print media expenditure commitment for display advertisement. It has been
observed that in 2014-16, Delhi had received 20.47% of the funds which houses
only 1.3% of the country’s population. On the contrary, Odisha which houses
about 3.4% of the country’s population was allocated only 3.36% of the funds.
“Whether the Government has recently framed a new
Print Media Advertisement Policy introducing a “Marking System” to incentivize
newspapers which have better professional standing and who get their
circulation verified and if so, the details thereof;”, this was the main
question out of a set of questions asked by Jena to the ministry during the
current Winter Session of the Parliament.

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