DS Group launches ‘Rajnigandha silver pearls’ mouth freshener

Bhubaneswar: Rajnigandha, one of the leading mouth
freshener brand in the country launched ‘Rajnigandha Silver Pearls,’ the
saffron blended, silver coated cardamom seeds.
The launch was supported with the new TVC featuring
the renowned actress Priyanka Chopra as the Brand Ambassador.
The product comes packed in an exclusive and stylish
packaging, which keeps the fragrance intact. The product is available PAN India
in Re 1- sachet, Rs 10- zipper and Rs 50- plastic dispenser.
This new format of traditional Elaichi, has a
strong, unique taste, and an intensely aromatic, resinous fragrance, that will
surly excite the mouth freshener connoisseurs with its authentic and reinvented
flavour. Benefits of cardamom have been known to mankind since ancient times.
In Ayurveda, cardamom is referred to as “Tridoshic” and is used in balancing
the three doshas of human body.
‘Rajnigandha Silver Pearls’ are made from handpicked
cardamom seeds and coated with pure silver leaves. It is blended with saffron
to elevate the mouth freshening experience. ‘Silver Pearls’ is the modern
avatar of ‘Elaichi’ for the dynamic generation.
Rajnigandha is the world’s largest selling premium
Pan Masala brand and has redefined the Pan Masala Industry by setting
benchmarks for others to follow. With its relished products that have been
liberating the choices and taste of millions, it has played a pivotal role in
redefining the market place.

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