Bhubaneswar: The XEBS-Ahluwalia Center of Excellence in collaboration with Bhubaneswar-based Xavier University, Emlyon Business School, France and Odisha Sports and Youth Services Department and KJS Ahluwalia Group, has started its first certificate programme in Sports Management on Saturday.
The first batch comprises about 40 students, including sportspersons and coaches who have brought laurels for Odisha as well as the country.
The certificate program will have nine modules that would be spread over 12 working days (classes will be held on Saturdays every week) with eight hours of teaching each day.
The courses being taught are aimed at sports organizations and range from Innovation and leadership, strategic management, sports marketing, financial management, management of sports events, strategic communication, sponsorship and patronage as well as corporate social responsibility (CSR) in the business of sports.
Sports management professionals and academicians from Emlyon Business School, France, where the Master’s programme in Sports Management is running successfully, and Indian professionals and academicians, have crafted the curriculum.
The sportspersons who have enrolled for the course include former athlete and Olympian Anuradha Biswal, tennis player Chinmay Pradhan and Karate players Valena Valentina, Chinmay Subudhi and Ankeeta Sahu. Illustrious members of Indian Blind Cricket Team Jaffar Iqbal and Sukhram Majhi and para athletes Dileshwar Rao, Sunil Pradhan, Rakhal Sethi and Debamruta Sahoo are also part of the first batch.
A special introduction to the three-month programme was unveiled at XIMB was launched by Sports and Youth Services and Electronics and Information Technology Minister Tusharkanti Behera in the presence of department Secretary Vishal Kumar Dev, Director R Vineel Krishna, former Indian Hockey Captain DIlip Tirkey, XEBS Chairman Ashley Fernandes, Vice Chancellor Xavier University Antony R Uvari and XEBS Joint Board Secretary and XUB Registrar EA Augustine and XIMB Professor OM Area Arun Kumar Paul.
The short programme is devised as a precursor to the Master’s degree to be launched in 2020 and will be a stepping-stone towards taking advantage of the immense opportunities in the sports ecosystem of Odisha.