Dish TV unveils ‘Zing’ for Odia viewers

Bhubaneswar: Dish TV, Asia’s largest direct-to-home service
provider on Friday announced the launch of “Zing”, an exciting new brand which
has been specially conceptualized and customized keeping in mind new regional
viewers that moving over to the digital platform. 
With phase III and IV of digitization round the corner,
‘Zing’ a first-of-its-kind initiative by Dish TV, aims to search for newer ways
of reaching out to specific viewers with innovative contents. With Zing, a
customer will now be able to choose from a number of exciting packs which will
include 13 Odia channels and services.
Besides the content all Above-the-Line (ATL) and
Below-the-Line (BTL) advertising, packaging and other marketing activities will
be available in Odia.
“Zing subscribers set to feel an altogether new viewing
experience with best and most relevant regional content available at best
prices. Also, the essence of the brand is that it celebrates the uniqueness of
Odisha- its culture, heritage and entertainment. It is the first ever brand
that is made in Odia for Odia by Odia,” Mr. R.C. Venkateish, Chief Executive
Officer, Dish TV India said.
 “The cable
digitization process has fueled the growth for all DTH operators in the country
with more households shifting to a digital base. Dish TV has always been at the
forefront of offering unique services and innovative products to its viewers,”
he said adding, “We are the first to introduce an entirely new brand “Zing” for
the benefit of our esteemed customers in Odisha.”
“Zing is a unique initiative where a complete new brand is
being launched to address the needs for regional content. Now not only will
packages cater to specific audiences across states, but even communication will
be in the customer’s language of choice.” Mr. Salil Kapoor, Chief Operating
Officer, Dish TV India said.
It is worth mentioning that, Dish TV in 2003 had launched
the first DTH service in the Country. It is Asia Pacific’s largest
direct-to-home (DTH) company and part of one of India’s biggest media
conglomerate – the Zee Group. Dish TV has on its platform more than 400 plus
channels and services including 22 audio channels with 25 HD channels and 17
HD services with over 16 million gross subscribers.

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